01

Step one headline

Describe what the user does in this step. Specific verb. What they start with, what they do, what happens as a result. No "simply" or "easily."

02

Step two headline

What happens next. Keep the tense consistent — if step one was "you paste," step two should be "the tool analyzes" or "you review." Match the rhythm.

03

Step three — the outcome

End with what the user has at the end of the process. Be specific: "a formatted report," "a working landing page," "6 weeks of social content." Not "results."