HEARTH/20 · ISSUE №47 # 4,218 subscribers · 47 issues भेजा · 62.4% avg open · self-host on ses · आख़िरी भेजना 14 may --:--:-- UTC v1.8 ● COMPOSING №48
/ tools20 · hearth·newsletter

नयाsletterthat doesn't shame the unsubscribe.

भेजें a real letter, to a real list, from your real domain. Markdown in, well-typeset email out, के साथ a one-click unsub that बस works. No upsells, no tracking pixels, no "free for the पहले 1,000 subs" wedge.

Subs
unlimited
Lists
unlimited
भेजेंer
your SES
Price
$99
DRAFT №48
— ISSUE №48 · DRAFTSeptim Dispatch21 MAY · STATIC

Tools, नहीं platforms.
A हफ़्ताly note from the workshop.

Friends — the तीसरा batch of Audit shipped to print this morning, which means there are now thirty-seven small accounting firms running it on their own laptops. None of them have a SaaS bill from us. Most of them won't ever email us again, और that's the entire point.

This हफ़्ता we finished Hearth, the newsletter tool you're reading this letter from. It is a single binary that ingests a Markdown file और a list of addresses और walks them, slowly, through your own SES quota. It does नहीं have an open-rate dashboard के साथ a leaderboard. It does नहीं call your subscribers "leads." If you चाहिए to पता how many people opened the आख़िरी issue, you can ask, और the number will be honest. That's about the extent of the analytics.

Next batch — Span, the project tool, और Compass, the survey tool — ship the दूसरा हफ़्ता of June. Audit, as always, is in stock और unchanged from आख़िरी quarter.

— Mary, Hilde & TheoSEPTIM LABS · BROOKLYN, NY

P.S. If you find a typo in this issue, reply to this email — it goes to a real inbox, नहीं a help-desk routing rule.

— LIST
4,218
— LAST OPEN
62.4%
— UNSUB · 12mo
3.1%
— SCHEDULED
FRI 09:00
EXHIBIT AThe list · live · 4,218 subscribersPG. 02 / 04

Your list is yours,line by line.

Hearth keeps subscribers in a SQLite file you can grep, copy, या move to another tool tomorrow. Double opt-in by default, soft-bounce handling, और an unsub link that resolves to a single page के साथ a single button. Custom fields go in extra columns; segments are SQL.

— SUBSCRIBERJOINEDOPENS · 6mSTATE
Aigerim Bekovaaigerim@hilde.studio · #studio #patron12 Jan 202417/17 · 100%ACTIVE
Marco Pisanomarco@pisano.cc · #weekly04 Mar 202415/17 · 88%ACTIVE
Brigitte Salmb.salm@kantonsbank.ch · #weekly22 Aug 202314/17 · 82%ACTIVE
Theo Limtheo@gridhouse.co · #studio18 Sep 20249/12 · 75%ACTIVE
Olufemi Adebayofemi@adebayo.dev · #monthly06 Feb 20242/4 · 50%ACTIVE
Hannelore Vogthvogt@thaler-co.de · joined yesterday20 May 2025UNCONFIRMED
Daniel Knoxdaniel@knox.example · 4 hard bounces09 Apr 20240/8 · 0%BOUNCED

Ninety-nine.
Once. Ever.

Mailchimp would charge you $89/mo at this list size, और the price ratchets हर six महीने. Hearth is one binary, your SES key, your domain. Bring your own deliverability; we don't gatekeep it.

खरीदें Hearth · $99 एक बार →
$99ONCE · UNLIMITED LIST · YOUR SES